When you love data, you can’t help but make a career out of it.
Our story all began with a nerd, building charts and graphs for fun. This led to a Harvard data science graduate program and then a digital marketing consulting group.
My name is Zachary (but pretty much everyone calls me Zach) and I’ve been working in digital marketing and data science for the last 12 years. Along the way, I have worked in industries as varied as wellness, CPG, film & television, therapy practices, food & drink and government affairs. While each business is unique, I have developed ways to make things more efficient and leverage industry leading tools across multiple businesses.
Along the way, I have established a network of some of the most talented developers, photographers, writers and content creators. We are all passionate about helping people who are passionate about their products and want to bring them to a larger audience. We get it, hiring a CMO or a big agency is expensive, we are here to make sure your business grows in a sustainable and efficient way.
Meet Your New CMO
Zachary Glassmith
In my career I’ve managed over $150m of paid social ad spend, $100m of programmatic ad spend and $50m in podcast spend. I’ve built or supervised ecommerce websites that gross more than $100m annually and achieved dramatic SEO results. For additional information, below is a very kind bio that someone else wrote about me:
You know how they say dogs see the world through their noses? Well, Zach sees the world through streams of data, and gets positively gleeful whenever anyone wonders aloud any question that could be answered with a percentage. Indeed, he earned a graduate degree from Harvard in analyzing the stuff, as well as two other master’s degrees for other things—all of which we had to discover on LinkedIn because he’s just that humble. He’s also had previous careers in music, film and fashion (his Netflix recommendations are spot-on), but ultimately his career path is marked by digital breadcrumbs that may hold all the answers in the Universe—or at least the answer to, say, what percentage of moms drive minivans, race in triathlons, and could really use a CBD bath bomb. When he’s not crunching numbers, Zach is usually woodworking, playing chess, or “reading books about information security for fun” (a statement we don’t need a data science degree from Harvard to surmise has never, ever been uttered before). He lives in L.A. with his wife and two small dogs, Tilda and Phyllis.